Who are the characters in our evolving workplaces and communities? And why are they so important?
Research personas can ensure that people remain at the centre of any Future of Work we shape. They allow us to combine what we know, validate what we think we know, and identify what we want to know through the actions, reactions, and needs of representative characters.
Personas have often been used in marketing to tell brand and customer segment stories. In this 12-minute recording, learn what personas are and how they can be a powerful tool to use when researching the Future of Work.
1:23 What are research personas?
4:41 Challenge Factory’s use of personas in research projects
7:14 When are personas successful?
Learn more
- Research project: Mapping Canada’s career development sector
- Research project: Creating human stories from community survey data
- Article: Why we need a careers lens in public policy
- Timeline: Challenge Factory’s work with Canada’s military Veterans
- Our approach: Challenge Factory’s research-to-practice service model
